THE LONG VERSION
Read the message.
Pass it forward.
THE PROBLEM
If you are young, compare your starting point with the one your parents had. Have you asked them how they managed to buy their homes? Have you heard that in your grandparents' time, one income could support a household comfortably?
Inflation is often presented as a small number on a screen. But behind that number are groceries, rent, education, time, and choices slowly disappearing. If everything continues on autopilot, money could buy around half as much in 20 years as it buys today.
THE IDEA
Color Cash turns that frustration into humor. We use the familiar shape of paper money, the satire of the dollar, and the speed of the internet to make an invisible problem impossible to ignore.
The Meme Dollar is a visual question: are prices really rising, or is the money we measure them with becoming weaker?
THE MESSAGE
While governments continue issuing more paper, our printers create a unique and finite collection. When the Meme Dollar appears to rise in price, remember the other side of the picture: the fiat currency used to measure it may be losing purchasing power.
The goal is to create a symbol people recognize, understand, and want to pass forward.


